We pulled the 200 most recent App Store reviews for 24 well-known apps, all within about two minutes of each other, all in the US storefront, all newest-first.

For Spotify, those 200 reviews covered 7.8 hours.

For Things 3, those same 200 reviews covered 668 days — back to January 2025.

Same count. Same method. A 2,057× difference in how much time the sample actually represents.

This matters because almost every review analysis you have seen — including ours — reports a count. "We analyzed 200 reviews." "Top themes from recent feedback." Nobody reports the window, because the count feels like the honest part. But the count tells you how much text you read.…