It actually seems like an episode of Black Mirror that it’s legal for a company to buy and sell our personal data without our consent, but that’s the reality in the US. Apple has built some really useful tools to limit future tracking, including App Tracking Transparency, Hide My Email, and iCloud Private Relay, but this doesn’t solve your actual problem, though. What they can’t do is remove the data that has already been collected, bought, and spread across hundreds of broker databases over the past decade.

What data brokers actually have on you

Most people are shocked when they learn just how much information marketers and scammers can find out about them by purchasing it from one of many data brokers.…