Key Takeaways

AI is driving hyper-personalization in travel, crafting tailored itineraries and recommendations based on individual preferences and past behaviour.

Dynamic pricing algorithms offer real-time fare adjustments, but increasingly enable individualised pricing — meaning two travellers can pay different prices for the same seat.

While AI improves customer service and operational efficiency, data accuracy, emotional intelligence, and traveller trust remain real, unsolved problems. Travel booking is one of the clearest examples of AI agents doing genuinely useful work — and also one of the clearest examples of where that same technology can work against you.…