I've been buying commercial and corporate video production in New York for six years and I feel like the market has shifted significantly in the last 18 months in ways that I haven't been able to fully calibrate against. I'm seeing rates for what I'd describe as mid-tier commercial production, two shoot days, a small but professional crew, solid post-production, nothing exotic, that are significantly higher than what I was paying three years ago for comparable scope, and I can't tell whether this reflects real cost increases or whether I'm being quoted opportunistically. We've been working with beverly boy productions for a multi-city campaign that included New York legs and the thing I've appreciated is that when I've asked about rate justification they've given me actual answers about what's driving the numbers rather than just defending the total, the labor market changes post-COVID, the equipment costs, the insurance increases, all of it broken down in a way I can evaluate.…