An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and result type tended to gain visibility, while sites a step removed from that fit lost ground.

She measured domain visibility in the US and UK between May 26 and June 2, the day Google confirmed the rollout was complete .

It’s one tool’s data for two markets, taken at the tail of the rollout, so other datasets and regions may look different.

Solis says the pattern feels like a reset, where the destination type matters for each query. She mentions that authority still plays a role, but by itself, it doesn’t fully explain who benefits and who doesn’t.

Authority Alone Didn’t Explain The Winners

Some high-authority domains experienced drops, including nytimes.com and nih.gov.

Original sources gained while third parties dipped.…