A B2B page can rank in Google and still fail to appear when a buyer asks an AI assistant for an answer, comparison, or shortlist. An AI search citation audit checks the conditions your team can control: whether crawlers can access the page, whether its answer is easy to extract, whether its publisher is clear, and whether you can measure visibility over time.

Here is that bar in plain words. For AI Overviews and AI Mode , Google states a page must be indexed and eligible to show a normal snippet. There is no special AI markup requirement. Google documents that AI features use the same core requirements as Search: the page must be indexed and eligible to appear with a normal snippet. Other assistants use different retrieval systems and policies, so treat crawlability and clear answers as practical foundations rather than a universal citation formula.

We use these five checks to find the technical and content gaps that keep important B2B pages hard to retrieve, verify, and measure.…