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Netflix thinks AI can solve your daily ‘what should we watch?’ dilemma

The Independent·Shahana Yasmin·7 days ago
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Netflix is testing a new artificial intelligence feature designed to help subscribers decide what to watch, with recommendations based on their mood, viewing habits, and how much time they have to spare.

Called AI Discover, the feature introduces a new tab on Netflix’s TV app, where subscribers can browse recommendations around themes like “Something Light”, “Scare Me”, “Family Movie Night”, and “Quick Watches”.

Others include “Workplace Comedy Favorites”, “Family Scandal Sagas”, and “Royal Court Intrigue”.

Rather than simply picking a genre and working through an endless list of titles, viewers will be able to start with a theme and let the recommendations get more specific. Each theme comes with a preview clip from a film or television show, and selecting one brings up a collection of suggestions, while further themes let users narrow their search.

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