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Instagram is testing 90-minute widescreen videos that link Reels to full episodes.

Sanket Mishra / Pexels

Instagram is testing a new format for long-form videos called Features. It allows select creators to upload horizontal videos running up to 90 minutes long. Instagram has already tested the new format with creators in Brazil, and now, it’s expanding to tens of thousands of creators across the US.

How will Instagram’s new Features format work?

Features is built for podcasters, comedians, and other creators who create content longer than Instagram’s usual three-minute Reels. Tessa Lyons, VP of Product at Instagram, explained that you’ll be able to click on a short clip of a podcast you love and jump straight into the full-length podcast or video behind it.

Instagram’s new test of Features, which will play long-form videos on their TV app and phone. Instagram

These videos will also be recommended through Explore and other sections on Instagram.…