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GoPro, the creator of the modern action camera, warned in a regulatory filing on June 1 that it faces “substantial doubt about the company’s ability to continue.” According to Digital Camera World , the news report comes as the camera manufacturer is pummeled on both sides by declining sales and increasing costs, particularly memory chips driven by a global AI shortage.

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These action cameras do not have internal memory, meaning buyers must purchase their own microSD cards. So, even though these have skyrocketed in price , the only direct impact they would have on the company would be reduced sales because buyers are balking at the thought of buying a separate storage card. On the other hand, even though camera specifications do not list them, these cameras' processors require RAM.

GoPro, as a niche action camera maker, isn’t in a good position as smartphones have become better at photography and videography.…