The Pokémon Company is up to something again. The official Pokémon website in Japan quietly launched an unconventional countdown that, if fans’ predictions are right, will expire at 9 AM EST/6 AM PT on November 30, 2026.

While the company hasn’t officially said there’s a big announcement coming at the end of November, this cheeky little stunt has already swept fans (including Serebii.net webmaster Joe Merrick) up into a maelstrom of speculation.

Ok Pokémon in Japan are counting down to something

They just tweeted this with 843. On October 18th they posted this with 1025

There was precisely 182 hours between the tweets. 1025-182 = 843

Assuming an hourly countdown, this ends November 30th at 14:00 UTC pic.twitter.com/47y3CYhAZT

— Joe Merrick (@JoeMerrick) October 26, 2026

Most agree that we’re probably getting a major Pokémon Direct on November 30. November is usually an important month for the franchise, so odds are whatever’s coming on the 30th is something big.…