Songwriter-producer Noah Conrad reflects on reuniting with the pop artist to create the viral single.

Conrad (left) and Ashe Kat Hoy

Trending on Billboard

When Atlantic Records A&R executive Kelly Sayer set her sights last year on signing Ashe , her gears were already turning on how to get their mutual friend, songwriter-producer Noah Conrad (Role Model, Olivia Rodrigo, Chappell Roan), involved as well. Conrad notably collaborated with Ashe on her 2019 breakthrough single, “Moral of the Story” — the pop musician’s debut Billboard Hot 100 entry that later added Niall Horan to its remix — though the two hadn’t teamed up since her 2022 full-length, Rae . Ashe, 33, then took a step back to focus on her health and had most recently released a joint album with friend FINNEAS as duo The Favors. But as Ashe started thinking of her next solo project, Sayer was putting her plan in motion. As Conrad, 31, recalls her asking him: “Can I get you guys back together?…