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Chrome Hearts Lands in Cannes With New Palm Beach Boutique

WWD·Rhonda Richford·6 months ago
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Chrome Hearts ‘ newest outpost is in Cannes , located within Palm Beach Cannes , the Belle Époque landmark on the quieter eastern end of the Boulevard de la Croisette.

The boutique , an intimate 335 square feet, reflects the Los Angeles-based label’s emphasis on craftsmanship and immersive retail environments while incorporating design elements specific to its Riviera setting. The space is organized into two distinct rooms — an ebony-clad entry and a marble gallery — conceived as a dialogue between darker, traditional influences and a softer, more refined aesthetic.

“The Cannes store reflects the brand’s identity through a careful balance of contrasting design influences and strong attention to local context.…

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