As digital becomes infinite, real-world human experiences become premium.
The last revolution in entertainment brought digital content to the world. The next will bring the world together in person. The opportunity in live entertainment has never been bigger.
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More fans are attending live events than ever before, and they are spending more when they get there. New markets are emerging, investment in venues and infrastructure is accelerating and technology is connecting artists with audiences in ways that would have been unimaginable a decade ago.
Humans have a biological drive to maintain authentic social contact. When those interactions or experiences become insufficient, the more one typically craves them in real life. The more time we spend in our digital environments, the more we value experiences that bring us together in the real world.…