Foot Locker is making sure everyone knows it’s the place to shop for basketball.

In a new year-round brand platform and campaign, the Dick’s Sporting Goods-owned sneaker retailer is telling consumers “Hoops Lives Here” with the aim to highlight how basketball shows up in everyday lives.

At the center of the campaign is a 30-second spot featuring NBA and WNBA stars Payton Pritchard, who is signed with Converse; Paolo Banchero, who works with Jordan Brand; and Nike athletes Chet Holmgren and Jewell Loyd.

The retailer noted that the creative “playfully imagines” each athlete living inside a Foot Locker store as if it were their home: from Pritchard eating takeout and watching TV, to Banchero making a smoothie at the register, Holmgren getting ready for a tunnel walk, and Loyd winding down in bed on the sales floor.

You May Also Like

The debut spot marks the launch of a 360-degree campaign spanning broadcast, social, digital, out-of-home and in-store, bringing the “Hoops Lives Here” platform to life…