Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

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Apple is preparing to expand its “Ultra” branding across multiple product lines.

Reports from Macworld suggest that Apple is working on at least two major “Ultra” products: a foldable iPhone and a high-end MacBook. Both are expected to sit above existing Pro models rather than replace them. Reports also suggest Apple’s long-rumored foldable iPhone is likely to launch as the iPhone Ultra, not “iPhone Fold,” as widely assumed.

Sources cited by Macworld indicate that the device will serve as a new flagship tier, positioned above the Pro lineup.…