Caddix has been quietly becoming more and more popular with NFL players, but recently made headlines after the league fined Chicago Bears star quarterback Caleb Williams for violating the NFL Uniform and Equipment Rules.

The violation occurred on Oct. 18 when the Bears faced off against the Atlanta Falcons. According to the league, Williams was fined $11,941 for wearing the Caddix cleats without covering the brand’s unauthorized logo on the upper. While the cleats themselves are not prohibited, they do not comply with the league’s policy which states that “players are prohibited from wearing, displaying, or orally promoting equipment, apparel, or other items that carry commercial names of logos/identifications of companies unless such commercial identification has been approved in advance by the League office.”

On Monday, Caddix CEO Jack Rasmussen confirmed on LinkedIn that although Williams doesn’t have an endorsement deal with the brand, it will cover the cost of his fine.

According to Caddix’s website,…