This post was sponsored by Roller Ads . The opinions expressed in this article are the sponsor’s own. Why did my Web Push CTR drop after Google’s 2024 update? Are Web Push subscriber lists still worth building in 2026? How do I keep Web Push unsubscribe rates down under the new Android rules? Web Push notifications have long been one of the most direct and immediate marketing channels in digital advertising. But is this the case in 2026, considering Google’s increasing focus on privacy and user experience? Well, the short answer is yes: Web Push notifications do work, but they are not the same as they used to be due to stricter platform policies, evolving user expectations, and an overall emphasis on greater content engagement. Let’s delve into the Web Push ad market to see its key developments and implications, and discuss the opportunities that still exist for those who adapt to this evolving environment.…