As the AI boom strains computing capacity, Nvidia has backed Indian startup Simplismart in a $14 million funding round, betting on software that helps companies run AI models more efficiently and, in some cases, with fewer GPUs.

Nvidia participated in the all-primary Series B round alongside Accel, Shastra VC, and Micromax, with Dallas Venture Capital leading the investment. The deal values the four-year-old startup at about $100 million, including the new funding.

Companies are nowadays spending heavily on GPUs to power AI applications, but running those models reliably and economically at scale remains a challenge. Different workloads demand distinct trade-offs between speed, cost, and performance. Deploying and operating AI models to meet business requirements often also requires complex adjustments.…