Coyotec is bilingual, swears, and tells listeners how to defend themselves against ICE. Its popularity comes as more broadcasters are experimenting with artificial personalities.

Coyotec, an artificial intelligence radio cohost. Courtesy of Entravision

As footage of ICE raids , deportations, and protests flooded social media feeds throughout the summer of 2025 and into the following year, Eduardo Maytorena wasn’t sure what his team should do.

At the time, Maytorena was the LA station general manager for the broadcasting giant Entravision , which features programming in Spanish and English for Latino audiences.…