This is a story of how building HTML-first doubled a company’s users literally overnight. My client was a utility company, and they had a big problem. To apply for their services, customers could either use an old ASP form on the website, or follow a manual process. The manual process was more expensive for the company, of course. Adding a lot of pressure, this was a regulated monopoly, and if their customer satisfaction dropped below 96% (if I remember correctly) it could result in millions of pounds in fines. There were two previous failed (and very expensive) attempts to solve the problem. In the most recent, contractors in another country had built a React app. The React app was online for 3 days before being pulled because of customer complaints. I took one look at it and told my boss “we can’t take ownership of this.” It was a mess of loading spinners and global javascript states. It was not accessible.…