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The debate over ‘shoe-doping’ after Adidas’s supershoe victory at the London Marathon

The Independent·Andrew Griffin·6 months ago
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Sabastian Sawe makes history with first marathon under two hours

Adidas unveiled its new Adizero Adios Pro Evo 3 running shoes, weighing just 97 grams (3.4 ounces) and costing £450 ($500).

Sabastian Sawe and Yomif Kejelcha wore these shoes to become the first two men to run a marathon in under two hours in London.

The shoes achieve their lightness and speed through innovations like a 50% lighter midsole, kite surfing materials, a new "energy ring" carbon fiber design, shorter laces, and a partially covered sole.

The introduction of these "supershoes" has reignited the "shoe doping" controversy, with critics questioning if they offer an unfair advantage and undermine the spirit of running.

While designed for elite athletes and not for durability, Adidas plans to adapt the technology for a wider range of consumers in the future, working within World Athletics…

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