An artist's rendering of Mitsui Fudosan's British Library project, which will be completed in 2032 | Mitsui Fudosan

Mitsui Fudosan is betting big on a mixed-use real estate project on British Library land, aiming to profit from strong demand in London while also building its brand presence in the city.

“We believe that we can leverage our expertise in domestic and overseas urban development and large-scale mixed-use projects,” said Kanako Komura, development director at Mitsui Fudosan UK.

In Japan, Mitsui Fudosan has undertaken a number of massive redevelopments, such as the Tokyo Midtown projects, which include a 52-floor mixed-use building in the Nihonbashi area. It is also leading a $5 billion redevelopment on 19 hectares at the former site of the Tsukiji market.

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