Enterprise AI projects go off the rails when companies focus on the technology instead of the people.

So says Matt Domo , co-founder of AWS's database division, founder of AI consultancy FifthVantage, and also author of a tome titled “Everybody Wins” .

"The number one reason these fail is because the business and leadership, and how work gets done and decisions get made, don't change in kind for the new way things are done," Domo said in an interview with The Register .

Domo said he experienced this across his entire career. When AWS was new, he said, people couldn't fathom it. They couldn't see how this cloud technology might work without their own constraints.…