There will be a NodeXL Hands-on Training session at the MURTEC ( Multi-Unit Restaurant Technology Conference ) at Caesars Palace, Las Vegas. March 17-19, 2015

The IT Leader’s Guide: How to Map Your Brand’s Social Media Network

Speaker: Marc A. Smith, Director, Social Media Research Foundation

Social media matters – it matters to consumers – and that social chatter can matter to you if you understood how to interpret it. Learn to identify your key social media influencers and use that information to amplify your brand’s message. Uncover connections between sales and social media data, empower marketing to uncover new dining trends and brand champions, and even impact loss prevention efforts. This session will teach you how to apply social media network maps to your brand (and competitor’s). Restaurant executives, in particular those with a technology mind-set, will find great value in learning how to build, interpret and use social network maps.…