Google has updated its privacy policy to clarify that users who have opted into its personalised AI features, will see targeted ads based on their personal data.

Earlier, the search giant’s privacy policy stated that user data in Google Drive, Gmail, or Google Photos will not be used to serve personalised ads. However, the updated terms introduce an exception to this promise. On October 16, Google added a line which reads: “…unless you choose to make data from these services available to other Google services that support personalised ads.”

This essentially means that any user who has connected their Google Drive, Gmail, or Google Photos to AI Mode and other Search tools via the company’s Personal Intelligence feature, will now start to see ads targeted on the basis of that content.

Google’s Personal Intelligence feature allows users to connect its AI tools to their email inboxes or photo library in order to provide better AI-generated responses or recommendations by knowing more about the user.…