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Cloudflare CEO Matthew Prince admits his company's name isn't great

Business Insider·Lakshmi Varanasi·6 months ago
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Cloudflare CEO says Cloudflare is not a great name, but that it's better than his original idea

Cloudflare CEO Matthew Prince doesn't like the name of his company. Bloomberg/Getty Images

Cloudflare CEO Matthew Prince doesn't love his company's name.

Cloudflare is often mispronounced and misspelled, but he said it's better than his original idea.

Cloudflare laid off 20% of its staff this week, citing a 600% increase in AI use.

Cloudflare CEO Matthew Prince doesn't like the name of his own company.

Responding to an X user who said the name Cloudflare is "not good" and "not aspirational," Prince agreed.

"I'd add: too long, hard for English speakers to say Cluh and Fluh next to each other so becomes Cloudfare, multiple ways to spell flare/flair," he wrote.

He said it's better than his original idea, however.…

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