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BY María José Gutiérrez Chávez

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A good and creative costume will only go so far this Halloween. Now instead of just the costume, TikTok users are focusing on its reveal.

The trend follows a simple template: Users appear wearing normal clothes and no makeup under text that reads “costume loading.” A quick transition later, users reveal their extravagant costumes to viewers.

Unlike most trends, which are tied to a specific song, “costume loading” can use virtually any TikTok sound (audio clip).

Oftentimes, users try pairing the costume with a relevant song or sound. Take content creator Kirby J, who paired her “disco” costume with a disco song—”Let’s Groove” by the American band Earth, Wind & Fire.…