UK activewear is one of the fastest-growing ecommerce categories. The mobile app has become the retention channel for activewear brands that have already built a strong social following.

The activewear customer on mobile

Activewear customers who love a brand are highly engaged. They want to know when new colourways drop. They want their size in stock and notified the moment it restocks. They follow the brand on Instagram and they want early access to launches before anyone else.

This customer installs apps. They have the Nike app, the Gymshark app, the AYBL app. If your brand has built a loyal community, a mobile app with the right features converts that community into direct revenue.

Push notifications for drops and restocks

The drop is the highest-converting moment in activewear ecommerce.…