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NYC bar promises free drinks if Knicks win — and uses Kalshi as hedge

All Content from Business Insider·Ben Shimkus,Jack Newsham·4 months ago
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An NYC bar promised free drinks if the Knicks win. Its owner is using Kalshi to hedge the risk. An NYC bar is leaning into the city's Knicks-mania with a freebie promotion. Kalshi says a sports bet is "insurance" for the small business. Jason Miller/Getty Images The New York Knicks are (finally) in the NBA Finals again, and New York City is losing its mind. It has been 27 years since the team has run this deep into the playoffs, and fans are embracing the moment. Mayor Zohran Mamdani signed a lighthearted executive order abolishing bedtimes for kids during the championship series. Officials are painting subway stops orange and blue. And tickets to the Knicks' first home game at Madison Square Garden are going for $4,481 to $104,679 on Stubhub. Now, an Upper East Side beer garden is joining in on the Knicks mania.…

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