From Consumer Rights Wiki On July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen) of customer BMW vehicles, placing a branded third-party advertisement in cars their owners had already bought. [ 1 ] [ 2 ] The advertisement appears as a banner at car startup that the driver clicks to play a full-screen animation with backing music and an ambient-lighting light show, and it has been available in more than 70 markets since July 27, 2026, scheduled to run through August 10, 2026, on suitably equipped vehicles running BMW Operating System 7, 8, 8.5, 9, or OS X built after July 2020. [ 1 ] [ 3 ] As recently as December 2023, BMW's connected-company senior vice president Stephan Durach had stated on record that the company would not sell in-car screen space to play a commercial , calling the car a private space.…