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BY Shannon Cudd

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If you already miss Halloween candy, never fear. The end-of-year holiday season is sure to be sweeter than ever, thanks to Hershey.

Fast Company was privileged to be part of a recent sneak preview of Hershey’s new and returning products for 2026, hosted by the confectionery giant’s “manager of merriment and magic,” Matt Spencer; director of marketing Alyssa Smith-D’Cruz; and associate brand manager Carly Andrews.

Here’s a look at the numbers and some of the new and returning products.

Which season is the most lucrative for Hershey?

While Halloween candy does get the most sales, Hershey’s profits are also boosted by Easter, Valentine’s Day, and the holiday season.…