Think of this little experiment: you can only send five emails per year. Which ones will you send? Which wouldn't pass the test? And more importantly, what would you change, and why?

This small test brings certain practices into the spotlight while questioning others you might be taking for granted.

And since such an experiment would massively hurt your bottom line, below, you'll find email marketing do's and don'ts to make every email count.

Let's start with the do's.

Email Marketing Do's: What Brings Results

These are the most important tactics to keep in mind to design email campaigns that resonate with recipients:

Segment your audience

Sending the same emails to all subscribers is like assuming they're looking for the same thing. But they're unique in so many ways.…