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Cannes' Fantastic Pavilion Expands Global Genre Ambitions
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Cannes' Fantastic Pavilion Expands Global Genre Ambitions

Variety·Ed Meza·6 months ago
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The Fantastic Pavilion is cementing its position as a leading global hub for genre cinema at Cannes’s Marché du Film , where it returns this year for its fourth edition with an expanded slate of industry initiatives, international partnerships and market-driven programming.

Following its strongest edition to date in 2025 — which drew nearly 4,000 visitors and hosted 23 business deals across production, sales and distribution sectors — the Pavilion is doubling down on its role as a convergence point for the international fantastic film community.

Since launching in 2023, the Fantastic Pavilion has achieved more than 70% growth in attendance while more than doubling its business deal volume and participating sales companies across its first three editions.

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In 2025, some 26% of all Marché du Film attendees visited the Pavilion, which hosted 40 film festivals, 47 production companies, 28 sales agents and distributors, four streamers and broadcasters, and 11 film commissions, academic…

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