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The RealReal Appoints Alexis Hoopes Chief Merchandising Officer

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Alexis Hoopes has been named chief merchandising offer of The RealReal , the online marketplace for resale luxury goods.

Most recently she was with eBay , where she led the company’s $10 billion global fashion business as vice president and general manager of global fashion. Earlier, she was senior vice president of e-commerce at Mattel, where she built the company’s direct-to-consumer business, launched two digital commerce platforms and integrated American Girl’s e-commerce operations.

Earlier in her career, Hoopes spent nearly 15 years at Nordstrom in leadership roles spanning merchandising, strategy, e-commerce and planning.

At The RealReal , Hoopes will lead the company’s merchandising strategy, with a focus on strengthening its luxury assortment, enhancing personalized product discovery and unlocking new opportunities for growth through technology, data and global marketplace expertise.

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