With GTA VI on the horizon, it makes sense that forever games are looking for ways to keep their existing playerbase engaged. Fortnite has taken the novel approach that, for the next month, it’s offering an incredibly rare token that makes most things in the item shop free. Moreover, finders of the token will get two cracks at reaching their hand into the item shop register, one this year and another in 2027.

It’s a brilliant, if insidious and damn-near predatory, way of generating community engagement that fits well with the current season’s One Piece theme, which is all about a bunch of misfits searching for the treasure that will end all treasure. The token has players up to all kinds of shenanigans, including the TOS-breaking kind, to acquire it. But the dang thing is so rare and so valuable that it’s making people who haven’t gotten it so mad that the word “boycott” is starting to pop up.

All Fortnite players deserve equal treatment.…