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Must Read: LVMH Fashion Sales Fall 5%, Kim Jones Relaunches Namesake Brand After Dior Exit
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Must Read: LVMH Fashion Sales Fall 5%, Kim Jones Relaunches Namesake Brand After Dior Exit

Fashionista Full·Neia Dizon·20 days ago
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These are the stories making headlines in fashion on Tuesday.

LVMH Fashion Sales Fall 5%

LVMH’s fashion and leather goods sales fell 5% year-over-year in the first nine months of 2026 to €26.4 billion ($29.6 billion). The company cited a “less buoyant” economic backdrop in China, particularly at the start of the quarter. Overall organic sales rose 1%, helped by items such as watches and jewelry. However, since the start of the year, LVMH’s market share has fallen about 40%. { LVMH ; Reuters /paywalled}

Kim Jones Relaunches Namesake Brand After Dior Exit

Designer Kim Jones is reviving his namesake menswear label, which he shelved in 2008, with Design Director Lucy Beeden. The brand will launch online in mid-2027 with a direct-to-consumer model focused on genderless designs, and it plans a Hong Kong flagship as early as October 2027. Jones and Beeden retain a majority stake, with an undisclosed investor backing plans to scale quickly across Asia.…

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