That envelope wasn’t gonna push itself

For 30 years, South Park creators Matt Stone and Trey Parker have built their entire brand on doing the thing you’re not supposed to do. So naturally, when they waded into the murky AI waters, they became one of the only companies in the industry actually asking for permission first. Let’s explore that case study in irony a bit.

Some Background

Parker and Stone have built their careers on a single operating principle: If someone tells you that you can’t say something, that’s exactly what you say. To that end, they once portrayed Saddam Hussein as Satan’s boy toy and almost ignited war with their depiction of the Muslim prophet Mohammed . They made a Broadway musical mocking Mormons, which won nine Tonys, which they talk about here .…