For this week’s Ask An SEO, the question asked was: “From a technical standpoint, what does ‘entity optimization’ actually mean beyond adding schema?” To answer this, first of all, let’s establish, in information retrieval, that an entity is a uniquely identifiable “thing” that exists independently of the words used to describe it. Entity optimization is about building connections and relationships between those concepts and “things” using an ecosystem called the Knowledge Graph , and ensuring your digital footprint is aligning with your brand and products in a way that removes any ambiguity from the search engines or large language models. This is increasingly important now LLMs are trying to build a picture of your company. Remember, LLMs likely rely on language modeling and relationships between concepts to generate responses. By strengthening your brands’ entities, you are increasing the likelihood of those responses being about your related products or services.…