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Yorkshire Tea causes upset after raising price and cutting number of teabags

The Independent·Harriette Boucher·4 days ago
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Yorkshire Tea has angered some of its customers after it raised prices and slashed the number of teabags in one of its blends.

Its Decaf Bedtime Brew with Vanilla & Nutmeg has been reduced from 40 to 20 tea bags, but is being sold at a higher price at UK supermarkets .

At Sainsbury’s , the 50g box with 20 tea bags is retailed at £3, up from £2.50 for the 100g box.

Ocado is selling the tea bag blend for £3, up from £2, while Tesco is selling it for £2.99, up from £2.50.

The move has caused upset amongst some shoppers who now have to pay more for a box that is half the size.

Yorkshire Tea said it understood that the price rise “may not be welcome news”.

A spokesperson told The Sun : “We’re always looking for ways to keep our tea offering in step with changing consumer needs, tastes and trends.

“We’ve recently introduced two new ranges, bringing fresh choice to our customers while making some changes to our existing products.

“We know Bedtime Brew is much loved, and its move to our new fruit and herbal…

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