Meghan Markle’s lifestyle brand, As Ever , released the second part of its 2026 holiday collection on October 22, and along with the usual suspects like chocolates and a candle, the Duchess of Sussex has added a surprising new product to her business: dog toys.

Like the rest of the Royal Family, Prince Harry and Meghan love dogs , and earlier this week, As Ever gave a sneak peek at its newest product on Instagram . The brand shared a photo of a squeaky plush dog toy shaped like one of its most popular products, with the $20 toy reading “As Ever raspberry spread .”

When As Ever launched in 2025, its fruit spread became the brand's signature product, and the dog toy is described as "Inspired by our best-selling spread, now for your best friend."

As Ever's newest product is a squeaky dog toy shaped like its signature raspberry spread.

(Image credit: As Ever)

As ever

Raspberry Spread Plush Squeaker

On Thursday, As Ever's full holiday collection dropped, and along with the brand’s dog toy, Meghan…