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Most teams set up AI visibility tracking for ChatGPT, add Google, and stop there. Claude tends to come up later, usually when someone notices that half the engineers, analysts and founders they know use it every day. That instinct is sound. Claude's audience leans towards the people who research software and services before they buy.

The numbers back it up. Similarweb put Claude at 3.3% of AI chatbot web visits in February 2026 and 9.2% in May 2026, close to three times the share in three months, while ChatGPT's share kept falling. Those are web visits only. Usage in the Claude apps, in Claude Code and through the API does not show up in that figure, so 9.2% is a floor.

This guide compares six tools that track Claude. Peec AI comes first because it connects Claude answers to the pages behind them.…