Hello! I'm a bit lost and could use some advice from people with experience in job applications, hiring designers, or transitioning between design fields.

I'm an architect with 7+ years of professional experience, all within architecture, but my roles have covered a pretty wide range of tasks and responsibilities. I've recently found a job as a secondary packaging designer that really caught my attention. After reading the job description, I feel like I'm a good match for the requirements, thanks to my experience with design development, materials, technical drawings, prototyping, fabrication, etc.

The thing that's confusing me is this application instruction:

"Please submit your CV with a few sentences on your motivation, highlighting one or two relevant projects, your own contribution and the outcome.…