Dating app conglomerate Match Group announced yesterday it's making a $100 million investment in Sniffies , a gay cruising app that makes "getting laid as a gay man almost too easy," according to Mashable's review.

The investment is a minority stake in the company and includes the option to acquire the remaining equity in the future, according to a press release shared with Mashable. Founder and CEO of Sniffies , Blake Gallagher, shared on LinkedIn that it will remain led by him and independently operated.

"The product, the tone, and the community will continue to be shaped by the people who use it," Gallagher continued, saying the app can now move faster to make improvements users are asking for while building it by being "grounded in real-world connection, with our community leading the way."

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In the press release,…