This post was sponsored by Uberall . The opinions expressed in this article are the sponsor’s own. Should I add more AI tools to manage local listings and reviews, or is that making it worse? Who should own AI search visibility across all our locations? The ideal multi-location marketing world is one where agentic AI fixes duplicate listings, responds to customer reviews, analyzes sentiment, and spots optimization opportunities before the marketer can say “GBP.” However, what multi-location brand CMOs actually have, in today’s far less ideal world, is layers of disjointed AI and marketing tooling creating an unclean and unclear infrastructure. This lack of infrastructure makes it nearly impossible to track overall ROI. An Uberall survey last year revealed that only around 1 in 4 location marketers can show the impact of their location marketing on sales ; I’ll bet that with varying levels of AI tool adoption since that survey, this issue hasn’t improved; if anything, it’s been exacerbated by it.…