The phrase “Netflix and chill” may apply to more than just a lazy Friday night on the couch, remote in hand. New research from Wharton marketing professors Eric Bradlow and J. Wesley Hutchinson, along with Wharton doctoral candidate Tong (Joy) Lu, examines the effects of heavy content consumption in the context of online learning. Recently, Bradlow joined Knowledge at Wharton to discuss their paper, “ Binge Consumption of Online Content .”

Listen to the full podcast using the player at the top of this page. An edited transcript of the conversation follows.

Knowledge at Wharton: Let’s start the conversation by talking about what exactly binge consumption is.

Eric Bradlow: It’s an interesting question because three years ago I became really interested in this topic of binge consumption. The original work I did looked at what I called clumpiness .…