"From $300." I see that number on plugin pages and it is the most expensive sentence in the category, because it is the start of a bill, not the end of one.

I build custom 3D product configurators, so people ask me the real number constantly. Here it is, with the parts that actually move it, so you can budget before any call.

The short answer

A custom 3D product configurator, built from scratch and owned by you, lands in these ranges:

From EUR 15,000 for one product line: real-time 3D, server-side live pricing, mobile-tuned, lead or cart output.

EUR 25,000 to 45,000 for a variant catalogue, dependency rules and an admin panel your team runs.

From EUR 60,000 for a multi-brand or operator portal with deep ERP integration and custom logic.

One fixed price after a short call. Not a range with a hidden "from" that grows mid-project.

What actually moves the price

The headline number is set by five things, in roughly this order of impact.

1.…