83,000 new user accounts

Between the launch and tournament's end

Real-time tracking

For their fanbase of millions

Talk to an Expert

The prestigious BNP Paribas Open, held annually in Indian Wells, California, attracts top tennis talent and a global audience. To match its world-class status, the tournament required a significant digital upgrade, enabling dynamic, real-time tracking and engagement with hundreds of players for their fanbase of millions.

Real-time updates with the new, unified website and mobile app experience.

Link to heading Setting the stage

The BNP Paribas Open hadn’t seen a digital refresh since 2018 and the marketing team recognized that it was time for a transformation.

"Our website and mobile app were operating on separate CMS platforms, which created significant challenges in maintaining consistency across our digital touch points," recalled Philippe Dore, CMO, BNP Paribas Open.…