This U.S. Main Street Was Just Named No. 1 in the Country—and It's a 2-time Winner

It’s even part of a UNESCO World Heritage site.

Published on April 23, 2026

The Main Street in downtown Bethlehem, Pennsylvania. A city in Northampton and Lehigh Counties in the Lehigh Valley region of eastern Pennsylvania. Credit: DenisTangneyJr/Getty Images

Main streets are synonymous with a tight-knit community, local shops, and a hefty dose of charm, but they’re not all created equal. Some of these thoroughfares are decidedly more visit-worthy than others, and USA Today recently deemed one main street the best in the county.

In the annual 10Best Readers’ Choice Awards , Main Street in Bethlehem, Pennsylvania , took the top spot for the second year in a row. The destinations on the list were all nominated by a panel of travel experts and then voted on by its readers.…