Brew-tally expensive.
Starbucks CEO Brian Niccol is getting roasted for being “out of touch” after defending the company’s $9 cup of coffee – insisting the steep price reflects a “premium experience” offered to customers.
The coffee giant’s chief – who earlier this year was granted access to the company jet for personal travel – said that customers across all income levels are willing and happy to shell out big money for a chance to interact with baristas or score a “great seat” inside the chain.
Starbucks CEO Brian Niccol is getting roasted for being “out of touch” after defending the company $9 cup of coffee – insisting the steep price reflects a “premium experience” offered to customers.…