If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to help you show up more prominently in AI search answers — we’ll call this AEO throughout the article.

I’m getting bombarded with brand marketers’ questions about how to get AEO traction these days. “Revise your old content” is a favorite answer that often produces an “aha” moment for the other party, possibly because AEO’s nature is so forward-looking.

That answer sparks a few important follow-up questions I’ll tackle below.

How do you reformat content for better AEO performance?

I like to lean on three principles when I tackle content reformatting. Optimizing for:

Topical breadth and depth.

Chunk-level retrieval.

Answer synthesis.

Here’s what that means in practice.

Optimize for topical breadth and depth

Structure your site using a hub-and-spoke model.…